tag:blogger.com,1999:blog-57470791334545311742012-02-16T19:14:50.547-08:00Espacio de información sobre las políticas de comunicación existentes en las Políticas Públicas de Salud.Romina Benitezhttp://www.blogger.com/profile/01036740350610727569noreply@blogger.comBlogger61100tag:blogger.com,1999:blog-5747079133454531174.post-12419597112022632232008-11-25T16:28:00.000-08:002008-11-25T17:09:44.538-08:00Este trabajo de Investigación consta de un corpus teórico y un corpus de soportes gráficos con los cuales trabajamos y son la pieza fundamental de nuestra investigación.<br />Aquí podrán ver parte de ese corpus...<br /><br /><br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-6d2e26113f6a894c" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v5.nonxt5.googlevideo.com/videoplayback?id%3D6d2e26113f6a894c%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331612203%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D515FF427037F0C3EEFC7EA89B97B25602FFABDC1.72371EB0BDE7A7C996D4BE0BD0C394006F481A59%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D6d2e26113f6a894c%26offsetms%3D5000%26itag%3Dw160%26sigh%3DjqKVozoX9EQEF9hEnKBJ3W3uODk&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v5.nonxt5.googlevideo.com/videoplayback?id%3D6d2e26113f6a894c%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331612203%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D515FF427037F0C3EEFC7EA89B97B25602FFABDC1.72371EB0BDE7A7C996D4BE0BD0C394006F481A59%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D6d2e26113f6a894c%26offsetms%3D5000%26itag%3Dw160%26sigh%3DjqKVozoX9EQEF9hEnKBJ3W3uODk&autoplay=0&ps=blogger"allowFullScreen="true" /></object><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5747079133454531174-1241959711202263223?l=saludcomunicacion.blogspot.com' alt='' /></div>Romina Benitezhttp://www.blogger.com/profile/01036740350610727569noreply@blogger.com0tag:blogger.com,1999:blog-5747079133454531174.post-2259484304965864102008-11-24T15:27:00.000-08:002008-11-24T15:41:50.275-08:00<object width="320" height="266" class="BLOG_video_class" id="BLOG_video-d52af9415bbffead" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"><param name="bgcolor" value="#FFFFFF"><param name="allowfullscreen" value="true"><param name="flashvars" value="flvurl=http://v22.nonxt5.googlevideo.com/videoplayback?id%3Dd52af9415bbffead%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331612203%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D352988C024B6268EEB7858D034974A3733EC717A.474CCF2ABA858CA3540A17177D3DB9969FD5A960%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dd52af9415bbffead%26offsetms%3D5000%26itag%3Dw160%26sigh%3Dsjq9xgly_rCYwCYDFIS2AeeVvSI&amp;autoplay=0&amp;ps=blogger"><embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash"width="320" height="266" bgcolor="#FFFFFF"flashvars="flvurl=http://v22.nonxt5.googlevideo.com/videoplayback?id%3Dd52af9415bbffead%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331612203%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D352988C024B6268EEB7858D034974A3733EC717A.474CCF2ABA858CA3540A17177D3DB9969FD5A960%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3Dd52af9415bbffead%26offsetms%3D5000%26itag%3Dw160%26sigh%3Dsjq9xgly_rCYwCYDFIS2AeeVvSI&autoplay=0&ps=blogger"allowFullScreen="true" /></object><div>En el mes de septiembre hemos asistido con el equipo de investigadoras que lleva adelante este trabajo a las Jornadas organizadas por FADECCOS que se realizaron en esta oportunidad en Parana. </div><div>Aquí de manera acotada podrán ver y escuchar un pequeño fragmento de esta exposición.</div><div><br /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5747079133454531174-225948430496586410?l=saludcomunicacion.blogspot.com' alt='' /></div>Romina Benitezhttp://www.blogger.com/profile/01036740350610727569noreply@blogger.com0tag:blogger.com,1999:blog-5747079133454531174.post-75907912848147123012008-11-20T15:15:00.000-08:002008-11-20T15:29:40.922-08:00Luego de un primer acercamiento al objeto de estudios: soportes gráficos de las campañas de difusión del Programa Nacional de Lucha contra los retrovirus humanos SIDA/ETS en dos periodos diferenciados tanto por sus presidentes como por su contexto socio cultural y económico.<br /><br />En este articulo podrán ver las primeras conclusiones:<br /><br /><a href="http://www.scribd.com/full/8188585?access_key=key-vvc8qji8x1myo9znrh1">APROXIMACIÓN A LAS POLITICAS DE COMUNICACIÓN DE LAS ORGANIZACIONES PÚBLICAS DESDE LOS MEDIOS GRÁFICOS</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5747079133454531174-7590791284814712301?l=saludcomunicacion.blogspot.com' alt='' /></div>Romina Benitezhttp://www.blogger.com/profile/01036740350610727569noreply@blogger.com0tag:blogger.com,1999:blog-5747079133454531174.post-41474653890972438282008-11-20T14:57:00.000-08:002008-11-20T15:01:42.897-08:00Así como las empresas deben adecuarse a los cambios con una velocidad y profundidad, jamás vista, de igual manera deberá adecuar su imagen, para transmitir dichos cambios.<br />La imagen corporativa es la manera por la cual trasmite, quién es, qué es, qué hace y como lo hace.<br /><br /><a href="http://www.scribd.com/full/8188785?access_key=key-18gj7h032cx3iz844z5e">Imagen Corporativa </a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5747079133454531174-4147465389097243828?l=saludcomunicacion.blogspot.com' alt='' /></div>Romina Benitezhttp://www.blogger.com/profile/01036740350610727569noreply@blogger.com0tag:blogger.com,1999:blog-5747079133454531174.post-88322477612652563652008-11-20T14:12:00.000-08:002008-11-20T19:14:12.259-08:00En una primera etapa del trabajo de investigación hemos profundizado en dos cuestiones, el marco teórico de la investigación y realizado un primer acercamiento a los soportes gráficos lo cual permitió desarrollar este primer resumen:<br /><br /><a href="http://www.scribd.com/full/8189915?access_key=key-x58111541ina2py0obw">Aproximaciones a las modalidades identitarias de las organizaciones publicas.</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5747079133454531174-8832247761265256365?l=saludcomunicacion.blogspot.com' alt='' /></div>Romina Benitezhttp://www.blogger.com/profile/01036740350610727569noreply@blogger.com0tag:blogger.com,1999:blog-5747079133454531174.post-48487791803458697712008-11-09T19:10:00.001-08:002008-11-24T18:27:51.472-08:00<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 9"><meta name="Originator" content="Microsoft Word 9"><link rel="File-List" href="file:///C:/DOCUME%7E1/Alma/CONFIG%7E1/Temp/msoclip1/01/clip_filelist.xml"><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal</w:View> <w:zoom>0</w:Zoom> <w:hyphenationzone>21</w:HyphenationZone> <w:donotoptimizeforbrowser/> </w:WordDocument> </xml><![endif]--><style> <!-- /* Font Definitions */ @font-face {font-family:Wingdings; panose-1:5 0 0 0 0 0 0 0 0 0; mso-font-charset:2; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:0 268435456 0 0 -2147483648 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal 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text-indent:-72.0pt; mso-ansi-font-weight:bold;} @list l7:level9 {mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.%9"; mso-level-tab-stop:90.0pt; mso-level-number-position:left; margin-left:90.0pt; text-indent:-90.0pt; mso-ansi-font-weight:bold;} ol {margin-bottom:0cm;} ul {margin-bottom:0cm;} --> </style> <p class="MsoNormal" style="text-align: justify;"><span lang="ES-AR"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;">1.1 </span></span></span><span lang="ES-AR"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;">TITULO: </span></span><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></p> <p class="MsoNormal"><span lang="ES-AR"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;">LAS POLÍTICAS DE COMUNICACIÓN DE LAS ORGANIZACIONES PÚBLICAS. UN MODELO DE CONSTRUCCIÓN IDENTITARIA DESDE LOS MEDIOS DE COMUNICACIÓN. </span></span><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></p> <p class="MsoNormal"><span lang="ES-AR"><!--[if !supportEmptyParas]--><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;"> </span></span><!--[endif]--><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></p> <p class="MsoNormal"><span lang="ES-AR"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;">1.2. </span></span></span><span lang="ES-AR"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;">Área </span></span><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></p> <p class="MsoBodyTextIndent" style="background: rgb(217, 217, 217) none repeat scroll 0% 0%; text-indent: 0cm; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><u><span><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;">Área 9: Procesos de comunicación. Políticas de comunicación y medios masivos.</span></span><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></u></p> <p class="MsoBodyTextIndent" style="text-indent: 0cm;"><b style=""><u><span><!--[if !supportEmptyParas]--><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;"> <br /></span></span><!--[endif]--><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></u></b></p><!--[if !supportLists]--><b style=""><div style="text-align: justify;"><span class="Apple-style-span" style="font-weight: normal; "><b style=""><span><span class="Apple-style-span" style=" ;"><span class="Apple-style-span" style=" ;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;">1.5</span></span></span></span><span style=";"><span class="Apple-style-span" style=" ;"><span class="Apple-style-span" style=" ;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;"> </span></span></span></span></span></span></b><span><span class="Apple-style-span" style=" ;"><span class="Apple-style-span" style=" ;"><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;">Resumen del proyecto:</span></span></span></span></span></span><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;"> <br /></span></span></div></b><p class="MsoBodyTextIndent" style="text-align: justify;text-indent: 21pt; "><span><span class="Apple-style-span" style="font-family: arial;"><span class="Apple-style-span" style="font-size: medium;">La investigación se propone indagar acerca de la modalidad identitaria que adopta una organización pública como es el sector salud. Con este objetivo nos proponemos analizar tres programas del Ministerio de Salud y Ambiente de la Nación y considerar su implementación en los ámbitos provincial y municipal. Para considerar el modo en que se construye la identidad desde las políticas comunicativas trabajaremos sobre productos generados por las instancias de planificación y gestión del área de salud. Estos mensajes se presentan en tres tipos de soportes mediáticos: gráfica, audiovisual e Internet. Partiremos del análisis comparativo entre la producción del año 2000 (gobierno de transición) y el 2006/07 (gobierno actual). Detectaremos regularidades y disrupciones en la construcción de la imagen institucional. En una segunda instancia observaremos la implementación de contextos de aplicación de las políticas de salud a través de entrevistas a gestores y beneficiarios de los programas analizados. A partir de la comparación de todos estos elementos determinaremos las modalidades de construcción identitaria y las diferencias según los contextos de aplicación y los sujetos implicados en ellos.</span></span><span style=""><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style="font-size:large;"> </span></span></span></span><span><span class="Apple-style-span" style="font-family:'times new roman';"><span class="Apple-style-span" style="font-size:large;"><o:p></o:p></span></span></span></p> <p class="MsoBodyTextIndent" style="text-align: justify;margin-left: 21pt; text-indent: -21pt; "><span class="Apple-style-span" style="font-family: 'times new roman'; font-weight: bold;"> <br /></span></p> <p class="MsoNormal" style="margin-right: 2.2pt; text-align: justify;"><span class="Apple-style-span" style=" font-weight: bold; text-decoration: underline;font-family:'times new roman';"><a href="http://www.scribd.com/full/8393997?access_key=key-xdzrae2w81xis1wivy5"><span class="Apple-style-span" style="font-size: x-large;">Plan de investigación </span></a></span></p> <p class="MsoNormal"><span style="font-size:11;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:11;"><!--[if !supportEmptyParas]--> <!--[endif]--><o:p></o:p></span></p> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5747079133454531174-4848779180345869771?l=saludcomunicacion.blogspot.com' alt='' /></div>Romina Benitezhttp://www.blogger.com/profile/01036740350610727569noreply@blogger.com2